Functional affirmation perfume. Ancient wisdom meets modern neuroscience. no-dupe functional fragrances Backed by tested emotional benefits.

THE AFFIRMATIONS - SHIFTS

I AM SAFE I AM SAFE

I AM SAFE

From €98
From €98
I AM FIERCE I AM FIERCE

I AM FIERCE

From €98
From €98
I AM BALANCED I AM BALANCED

I AM BALANCED

From €98
From €98
I AM DESIRABLE I AM DESIRABLE

I AM DESIRABLE

From €98
From €98

We make fragrances functional for your energy, mood and mind - Eau de Mind®

Discover by energy

Calm, Comfort & Grounded

I AM SAFE

Shop

Empowered & Bold

I AM FIERCE

SHOP

Harmonious & Centered

I AM BALANCED

SHOP

Sensual & Magnetic

I AM DESIRABLE

SHOP

Set intention & shift your state.

Our mission

Our promises

  • Third party tested

    Each of our mood-boosting fragrance has been tested with a dedicated panel in both the Netherlands and France to ensure it truly evokes the emotion it’s designed for.

  • Exclusive Craft

    Our perfumes are hand-filled in small batches with love in Grasse, France.

  • Cruelty-Free & VEGAN PETA APPROVED

    Never tested on animals, never will be. Our fragrances are free from animal-derived ingredients. Certified cruelty-free & vegan by PETA.

  • Long Lasting

    Powered by a performance-enhancing molecule, our functional fragrances are crafted to last over 10 hours on the skin.

  • Conscious Composition

    We carefully balance safe synthetics with natural ingredients to nurture both you and the planet, using only plant-based alcohol in our formulas.

  • FREE FROM

    Our formulas are free from Parabens, Sulfates, Phthalates, and Colorants. Committed to IFRA Standards.

Third party tested

Each of our mood-boosting fragrance has been tested with a dedicated panel in both the Netherlands and France to ensure it truly evokes the emotion it’s designed for.

Exclusive Craft

Our perfumes are hand-filled in small batches with love in Grasse, France.

Cruelty-Free & VEGAN PETA APPROVED

Never tested on animals, never will be. Our fragrances are free from animal-derived ingredients. Certified cruelty-free & vegan by PETA.

Long Lasting

Powered by a performance-enhancing molecule, our functional fragrances are crafted to last over 10 hours on the skin.

Conscious Composition

We carefully balance safe synthetics with natural ingredients to nurture both you and the planet, using only plant-based alcohol in our formulas.

FREE FROM

Our formulas are free from Parabens, Sulfates, Phthalates, and Colorants. Committed to IFRA Standards.